Why the Roll and Hill Showroom is a Must-Visit for Lighting Enthusiasts

In the sphere of design, lighting holds a particular power that transcends its functional role. Light is not just a tool to illuminate; it’s a sculptural element that shapes how we perceive space, mood, and material. Few companies have grasped this complex interaction between light and form as profoundly as Roll and Hill. Their lighting fixtures are more than products—they are expressions of modern design thinking, bridging the gap between art and function. For anyone serious about lighting and design, the Roll and Hill Showroom is a pilgrimage that cannot be missed.

Located in Brooklyn, New York, at 22 West 26th Street, New York, NY 10010, the Roll and Hill Showroom is a testament to the brand’s commitment to American craftsmanship, innovation, and custom design. It serves as a curated space where visitors can explore the full range of Roll and Hill’s iconic collections, experience their artistry firsthand, and gain a deeper appreciation for the relationship between light, form, and architecture.

In this exploration, we will uncover why the Roll and Hill Showroom is an essential destination for lighting enthusiasts, how it reflects the company’s ethos of craftsmanship and innovation, and why its global influence is reshaping the way we think about lighting in contemporary interiors.

The Roll and Hill Ethos: Where Craftsmanship Meets Innovation

To understand why the Roll and Hill Showroom is such a powerful experience, one must first grasp the ethos of the company itself. Founded by Jason Miller in 2010, Roll and Hill was born out of a desire to bridge the divide between industrial production and handmade craftsmanship. Rather than relying on mass production, every Roll and Hill fixture is made to order, reflecting the brand’s commitment to both design excellence and customization.

This ethos is carried throughout their entire product line. Each piece is designed in collaboration with leading designers, including Lindsey Adelman, Paul Loebach, and Jason Miller himself. These designers create pieces that are not only functional but also sculptural, pushing the boundaries of what lighting can be. Roll and Hill is not just about providing illumination but about transforming light into an interactive, artistic experience.

The Roll and Hill Showroom perfectly embodies this philosophy. Every fixture displayed feels like an art installation, carefully positioned to highlight the interplay between materiality, craftsmanship, and light. The showroom offers a rare opportunity to experience these fixtures in their full glory, something that cannot be replicated by simply browsing a catalog or website.

The Design Experience: Lighting as Art

Stepping into the Roll and Hill Showroom, one immediately senses that this is not an ordinary lighting store. The showroom is carefully curated to showcase how Roll and Hill’s lighting interacts with different interior environments. It’s a space where the relationship between architecture, furniture, and light is thoughtfully composed.

The minimalist yet luxurious design of the showroom allows each piece to stand out, from delicate pendants to bold chandeliers. This contrasts beautifully with the backdrop of the showroom’s raw, industrial space—an intentional design decision that reflects Roll and Hill’s commitment to craftsmanship. The materials used in each piece—brass, bronze, glass, and wood—are celebrated for their texture and form, providing depth and dimension to each fixture.

The Roll and Hill Showroom offers an immersive experience where lighting is not just functional but experiential. For example, the popular Agnes Chandelier, designed by Lindsey Adelman, is presented in a way that captures its sculptural qualities. Each tubular light is arranged asymmetrically, creating a sense of movement and fluidity, transforming the space it inhabits. Visitors can see firsthand how the chandelier’s soft light casts shadows across the walls, creating a sense of drama that is both subtle and commanding.

Similarly, pieces like the Modo chandelier, with its modular design and customizable configurations, show how Roll and Hill’s lighting can adapt to a variety of spaces and needs. The Modo is an example of the modularity and customization that defines the brand—offering endless possibilities for designers and homeowners to create their own unique compositions.

Craftsmanship in Motion: A Close-Up on Customization

One of the most distinctive elements of Roll and Hill Lighting is its dedication to customization. Unlike mass-produced lighting, each piece is made to order, ensuring that every client receives a fixture tailored specifically to their needs. This commitment to customization is one of the main reasons the Roll and Hill Showroom is a must-visit for lighting enthusiasts. It’s not just about seeing the pieces on display, but about understanding how they can be customized in terms of size, finish, and configuration to suit any interior environment.

In the showroom, visitors can interact with various finishes and materials, from polished brass to smoked glass. This tactile experience allows visitors to fully grasp the quality and craftsmanship of each fixture. The showroom staff is knowledgeable and attentive, guiding visitors through the customization process, and offering insights into how different finishes and configurations can transform a space.

This bespoke approach sets Roll and Hill apart from other lighting companies. By offering customization, they allow designers and homeowners to create truly one-of-a-kind fixtures that enhance and reflect the individuality of the space they inhabit. The Roll and Hill Showroom is where this process comes to life, providing a platform for design exploration and creativity.

Global Reach: Beyond New York

While the Roll and Hill Showroom in New York is the heart of the brand, their reach extends far beyond Brooklyn. Roll and Hill’s lighting can be found in showrooms and design galleries around the world, making their pieces accessible to a global audience. In addition to their flagship location in New York, Roll and Hill has showrooms in Los Angeles, London, and Paris, each offering a unique experience tailored to the design sensibilities of its locale.

The Los Angeles showroom, located in the bustling West Hollywood design district, showcases Roll and Hill’s lighting in a more expansive, open-plan format. Here, the focus is on creating a laid-back, California-inspired aesthetic that speaks to the intersection of high design and casual luxury. The space is filled with natural light, highlighting how Roll and Hill’s lighting fixtures perform in a sun-drenched environment.

In contrast, the London showroom emphasizes the brand’s international appeal, situated within a classic Georgian building in the heart of the city. The juxtaposition of old and new in this setting creates a dialogue between historical architecture and contemporary design, making the showroom a dynamic space for designers and architects to explore Roll and Hill’s offerings.

Paris, known for its artistic heritage and cutting-edge design, is home to yet another Roll and Hill showroom. Located in the chic Marais district, the Paris showroom exemplifies the brand’s commitment to artistry, with its fixtures displayed in a gallery-like setting that emphasizes their sculptural qualities.

Each of these global showrooms offers a distinct atmosphere, reflecting the local design culture while maintaining the core values that make Roll and Hill a standout in the world of contemporary lighting.

Roll and Hill's Impact on Contemporary Lighting Design

The influence of Roll and Hill on contemporary lighting design cannot be understated. The company has played a pivotal role in redefining how we think about lighting—not just as a functional necessity but as a central design feature in modern interiors. Their pieces are often described as “lighting sculptures,” a term that speaks to their ability to transform a space both aesthetically and atmospherically.

Roll and Hill’s collaboration with independent designers has allowed the brand to consistently innovate and push the boundaries of what lighting can be. Their focus on modularity and customization speaks to the growing demand for personalized, bespoke design solutions in the contemporary interior landscape. The Roll and Hill Showroom is a perfect encapsulation of this philosophy, offering visitors a tangible experience of their innovative approach to lighting.

Why Visit the Roll and Hill Showroom?

For lighting enthusiasts, the Roll and Hill Showroom offers an unparalleled opportunity to experience some of the most thoughtfully designed, customizable lighting fixtures in the world. Whether you are an architect, an interior designer, or a homeowner with a passion for high design, a visit to the showroom provides insight into the craftsmanship and creativity that goes into each fixture.

By walking through the space, interacting with the products, and exploring the possibilities for customization, visitors can fully grasp the brand’s ethos and commitment to quality. The experience is immersive, transforming how we think about lighting in relation to architecture and space.

Moreover, for those who are serious about integrating Roll and Hill Lighting into their projects, the showroom provides a direct link to the brand’s experts, who can guide you through the customization process, helping you select the right finishes, materials, and configurations to suit your design needs.

Conclusion: Roll and Hill as a Design Destination

The Roll and Hill Showroom is more than just a retail space—it is a celebration of design, craftsmanship, and innovation. For anyone passionate about lighting, the showroom is a destination where you can explore the brand’s full range of offerings, from sculptural chandeliers to minimal pendants, and experience firsthand the artistry that defines Roll and Hill.

Located in Brooklyn, New York, at 22 West 26th Street, New York, NY 10010, the showroom is a must-visit for anyone interested in the intersection of lighting and design. Whether you are based in New York or visiting one of their international showrooms, Roll and Hill offers an experience that is both visually inspiring and intellectually engaging. As lighting continues to play a central role in the design of contemporary interiors, Roll and Hill stands at the forefront, shaping the way we think about the art and science of illumination.